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works personal projects informations Art direction, Creative Strategy,
Digital Storytelling, Generative AI






Il buono è invisibile agli occhi


Altograno


The true benefit of an ingredient can't be seen with the naked eye.

Eating healthy often means navigating products with names, textures, and ingredients so unfamiliar they feel almost alien. We're Italians, we have a blood bond with good food, and giving up bread and pasta means giving away a piece of ourselves. With Altograno®, that doesn't happen: we rethink this process, taking the gestures we've been repeating for millennia, always the same, and adding something extra: an ingredient invisible to the eye, but extraordinarily nourishing.

The true benefit of an ingredient can’t be seen with the naked eye.
This was the insight behind the campaign, and we put it into every asset we needed to launch this product: a commercial spot, a cross-channel strategy, and full coverage of the Milan Subway "Lilla" line for the Milano-Cortina Olympics. It was huge.
 
All visuals in this campaign, statics and spots, were produced with generative AI: a creative and strategic choice, in keeping with a brand that believes innovation belongs in what you can't see.





Full coverage of subway "Lilla" line in Milan for the Milano-Cortina Olympics


credits

Agency
Brainpull

Creative Direction
Mariangela Ragusa,
Chiara Campione

Team
Domingo Iudice, Manuela Mastrangelo, Marezia Cazzorla

Services
Creative Concept, Generative AI Video Spot, Creative Strategy



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