Unreal Black Friday

ciao

Art direction, Creative Strategy,
Digital Storytelling, Generative AI

Braccialetti Aua

If you can’t get a giant pumpkin,
then create one.

Black Friday month can be a nightmare for a creative team: the demand for content peaks as the brand strives to maintain a constant presence across all media channels.
For this AUA campaign, we decided to put an end to the chaos by creating a workflow capable of generating a massive volume of social media ad content, covering every stage of the promotion.
The biggest challenge was keeping the appearance of the bracelets consistent but, you know, we pulled it off.

All visuals in this campaign, statics and spots, were produced with generative AI: a intricate workflow node made in Magnific.
One final reminder: AI is neither a simple fix nor a substitute for your work, though it can certainly help. Just make sure the ideas always originate with you, with a marvellous human being.

credits

Agency
Brainpull

Creative Director
Mariangela Ragusa

Creative Team
Francesco Raspanti, Fabrizio Centrone, Marica Croce

Services
Creative Concept, Generative AI Video, Creative Strategy

^{Next Project: Mormora}

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